A luxury product is enclosed in cheap, mass-market paper and thus lowers its own value to the customer before he/she gets it. Luxury Gift Wrap fills in that void but only if it really functions as something which is worthy of the high-dollar gift wrap, and not just in a sample.
The difference between Luxury Gift Wrap and Standard Stock
Premium Gift Paper must not only look great in photos, but also be something more. It must be able to be folded neatly along sharp creases, corners must not tear when wrapped, and it must not lose its finish when handled before it ever gets to a customer. Many papers that claim to be high-quality actually are not: When a busy wrapping counter inevitably begins to clog, a staff member will have trouble getting a clean fold with a lot of paper.
When the retailer orders from a manufacturer that actually tests fold and tear, instead of one that simply looks at how the finish appears in a picture, the retailer is less likely to find this failure occurring in front of a customer.
Wholesale Purchases without Compromise on Feel.
Wholesale Gift Wrap pricing allows luxury packaging to be available even to boutiques and mid-size retailers that are not ordering at chain volume levels. While it is true that premium papers only make much sense in large quantities, when a wholesaler compares the per-case prices of premium paper to the amount most retailers spend on wrapping materials, it is not correct to assume that the choice of paper will only make financial sense at larger sizes.
The Deli Paper Company’s pricing model reflects this truth: even the best and most expensive finishes, matte, satin, and metallic accents are available to retailers who aren’t looking to spend more on their wrap to get more volume at the chain-level.
Paper for Custom Packaging for Brand-Specific Presentation
For those retailers seeking to convey a brand message with their wrapping, however, Custom Packaging Paper is the most important. Printing a monogram or a repeated pattern of a logo, or even a brand-specific colour palette directly onto a superior stock makes wrapping paper a known and recognized extension of the brand, and more than gift wrapping, it is a gift wrapping that is associated with that brand alone.
This distinction is more important for boutique and luxury retailers than mass-market retailers because a customer’s ability to pay a premium price often relies on knowing that the brand provides a certain level of quality throughout, from the paper the product is presented in.
Before a bulk order, it is important to confirm the following:
- Fold and Crease performance based on actual use – not only sample quality.
- Durability under use – matte/satin/metallic finish to complete.
- Brand-specific custom orders with colour and Pantone matching accuracy.
- The minimum orders and cost tiers for different order quantities.
Frequently Asked Questions
Q: Would you really save a ton of money by purchasing luxury gift wrap at wholesale prices versus retail prices?
A: Yes, wholesale case pricing significantly reduces the per-sheet cost when compared to the per-sheet cost of premium paper that is retail packaged, particularly for companies that wrap regularly.
Q: Does top-quality gift paper crack when folded?
A: Quality premium stock is manufactured for clean folding (the degree of cleanness varies according to paper weight and finish, see below), but if in doubt check them out before ordering in bulk.
Q: Are there wholesale volume custom-branded wraps?
A: Yes, custom printing and Pantone color matching can be done on wholesale orders for retailers who would like to have their specific colors used for their brand.
Get Your Wholesale Gift Wrap Order Started
When a customer makes their initial impression of a product, it is important that the wrap is of the same quality as the product itself. If it is a luxury product, the wrap should be as well. Deli Paper Company is a luxury gift wrap wholesale company. Please contact us by telephone (832-900-9245) or email (sales@thedelipaper.com ) to place your order.
